Core Values

Customer-oriented innovation

• Our products are developed with the farmer, for the farmer.
• The farmer’s challenges are the platform for our development of new products.
• We actively participate in new research and development projects.

Flexible efficiency

• We market standard solutions that can be adapted to the farmer’s requirements and wishes.
• High quality and efficient service is the foundation for the reliability of our products.
• Our products are continuously optimized with the progress of agricultural developments.

Added value and environmental value

• We must deliver maximum value to the farmer, with minimal impact on the environment.
• We monitor product performance and profitability through ongoing dialogue with the farmer.
• The products environmental impact is documented in close cooperation with agricultural organizations.